2012: SuperMetro - Red Dot- & iF Product- Design Award
The SuperMetro is a trendy “naked bike” for a new generation of cyclists that value lifestyle and design. This bike targets city dwellers that like to move elegantly through the urban jungle. The frame features a QR code that offers direct access to the online world of the SuperMetro. The SuperMetro has a clean and understated design in matted black with red components. Due to his trendy design and functionality the SuperMetro has been rewarded with a iF Product Design Award in the category ‘’ Leisure and Lifestyle. The jury judged the bike based on: design, quality, innovation, environmental impact, functionality, ergonomics, safety, , brand value and branding and aspects of universal design.
JURYSTATEMENT iF Design Award
This bike is totally trendy. The concept is very cohesive. Individual elements are extremely well organized, the graphics are implemented beautifully and the color is a perfect match as well. Slim and reduced, yet with numerous elements that support the graphics concept: this is life-style.
Red Dot Design Award
The product design competition has existed since 1955. Its award, the “red dot”, is an internationally recognised quality seal. The best products receive the “red dot: best of the best” award.